What is Branding?

Branding is the way to ensure your company is represented in a consistent and appealing way across all types of content. For example Boeing uses hexadecimal color code #0039a6 (dark blue) which is the primary color in their logo. It you look closer you realize that color is prominent in other assets across all types of their content.

Your chosen assortment of color(s), fonts (sizes / styles) and other assets make up your company’s look and feel. According to studies consistent brand presentation can increase revenue by as much as 23% because it helps your company stand out from your competition. When your target audience thinks about using a particular type of service or product you optimally want them to associate your brand with being the best of what they want.

Branding, as applies to your company, is best discussed together. Together we will come up with a set of best practices for your particular niche or company.