In general analytics is the process of analyzing raw data to find trends and answer questions.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It can provide information such as (1) how many people are visiting your website (2) whether or not they type your website address directly into a browser or your website is found via one of the search engines (3) which type of device they are using to view your website from (4) which web pages they view (5) what countries and/or states your website traffic comes from (6) and much much more.

It seems that Google is always reinventing and enhancing their products. In 2021 Google is changing up some of their offerings found within their analytics, so we are watching with interest to see how everything shakes out.

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