Last Updated October 24, 2017, and before that updated on October 16, 2014.
Multiple (some very easy) ways to get your SEO website ranking improved
First off do what you can to make sure your “Organic FREE SEO” is in place. Most of our clients like their ranking placement within Google search results after we work with them to ensure their Organic SEO is maximized. Organic SEO (in simple terms) is ensuring keywords and key phrases, important to your business, are placed throughout your website. Some of these keywords need to show up in the content that is displayed on your webpage, and some of these keywords need to be placed (behind the scenes) in areas such as in meta title and alt tags. Another good idea is to include keywords (that make sense) in the naming of your images for your website. (A good rule of thumb for naming images is to use lowercase names with dashes (-) not spaces in the image name.)
First make sure you have a good grasp of the “Basics of SEO. It is important to read our blog about the basics of SEO to ensure you have already addressed the basics before proceeding.
Once a business has a website they are often contacted by SEO companies promising to make sure their website shows up on the first page of Google. They often promise to make you the top #1 position. Many of these companies want to charge you $200 to $1200 a month for that service. I believe that 85% of these companies are basically trying to blow smoke up your rear end. Plus many of our clients are already found on the first page of Google when their keywords are entered into a search engine without spending the additional dollars a month.
If you are thinking of hiring an SEO company, and before parting with any of your hard earned money, make sure you have created defined tangible SEO website traffic goals.
This posting originally created May 9, 2012. This post will contain a “last updated by date” as this post is updated with additional and potentially valuable information.
Ask yourself the following questions:
1What type of “networking” steps have been done by your company in order to connect with potential customers?
2Have you ensured that you have given your website address to any companies that might refer customers to your business?
3Do you have a business Facebook page?
4Is your business registered in “Google My Business”? “Google My Business” used to be “Google Places” and at one point “Google Plus” was used instead, but then Google got rid of a bunch of “Google Plus” features. If it sounds confusing it is. It seems like Google keeps reinventing where information is stored.
5Do you have a Twitter account?
6Do you have a LinkedIn account?
7Do you have a business Pinterest account?
8Do you have some place where you can write blog posts? Writing blog posts within your website generates its own set of website traffic and that importance should not be overlooked. However you can also write blog posts external to your website in places such as Blogger, Tumblr, and WordPress.com to name a few.
9Do you have any YouTube videos that reference your website?
10Do you have any type of “Analytics” in your website to track information such as how many people are finding your website, and what the source of your website traffic is, and which of your website pages generate the most website traffic.
11Do you have a “Google” Webmaster account?
12Do you send out newsletters and/or emails to your customers concerning “special tips” or “coupons”? Along with this, do you have a place on your website to collect potential customers email addresses?
13How many external websites link to yours? When an external website links to your website it needs to be for a relevant reason. Make sure external websites that link to yours are NOT link farms or you will quickly lost SEO / Page Ranking.
14Do you include a signature in your emails that have a link to your website?
15Has a specialized XML site map been generated at the root of your website that helps how search engine spiders view and index your website?
16Are you listed in any relevant “listing” services. Some are free and some cost, but it is best to know where you are listed so you can keep that information up-to-date.